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Author Fair GuideBy Stewart Ferris

An almanac for working writers

Walk the halls.Meet the people who buy books.

Publishers' book fairs — Frankfurt, London, Bologna, Sharjah, Guadalajara — are where the trade decides what gets signed. This is a practical guide for authors who want to go, look, listen, and, where it is welcome, talk.

Not every stand wants an author walking up with a manuscript. Some houses are appointment-only. The smaller presses, however, are often glad you came.

By Stewart Ferris, author of How to Get Published and How to be a Writer. The books are in the shop. Companion guides from Upcott Studios.

The Grand Hall at Olympia during the London Book Fair, under the glass barrel roof, with national stands and crowds on the floor
The Grand Hall at Olympia, London Book Fair, March 2026 — the last edition in Kensington. Photograph by Stewart Ferris.

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Belgrade International Book Fair

17–25 Oct 2026 · Belgrade Fair · Belgrade

Why authors go

You are not there to sell a manuscript in the aisle.

Meet publishers face to face

A short, civil conversation with a smaller press can tell you more than a year of unanswered emails. Large houses will often only speak by appointment — or not to authors at all.

Watch what is actually being published

Covers, categories, guest-of-honour lists, and which territories are buying: the floor is a live catalogue of the market, eighteen months ahead of the bookshop.

Leave a sample, not a suitcase

A one-page proposal and a printed sample chapter. That is the lot. Follow up after the fair. The Rights Centre is not an author drop-in.

Be realistic

Who will actually speak to you

Trade days at Frankfurt and London are working days for scouts, agents and editors. Their tables are booked in twenty-minute slots. Walking in with a novel is a fast way to be moved on.

Public days, independent stands, and the smaller fairs — Più libri più liberi in Rome, Gothenburg, Nairobi, the public halls at Sharjah — are a different climate. That is where a prepared author can have a human conversation.

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